Pitching Your Firm’s Services? Take A Note From Silicon Valley
For all the credit we tend to award ourselves, we could learn a thing or two from our non-lawyer friends in Silicon Valley.
Power Niche Marketing: Why Should I Hire You?
If you don’t have a strong, powerful, unreserved, confident answer to this question, you have completely blown it.
What You Didn’t Learn In Law School
How do you keep up with the competition? Share your perspective in this brief survey to help us benchmark your lifelong training in professional skills. As a thank you, qualified respondents receive a chance to win a $250 gift card.
Anatomy Of An Associate Marketing Competition
Most law firms don’t really teach associates that much about marketing, but they should -- and sooner rather than later.
Power Niche Marketing: Some Advice On Pitching You Might Not Have Thought Of
For every pitch, there should be one single goal: making the right impression.
‘Biglaw Idol’ — Or, How In-House Lawyers Actually Select Outside Counsel
Picking a law firm for a seven-figure engagement can take under five minutes.
3 Client Pitches I’ve Seen Fail
In-house columnist Mark Herrmann talks about what doesn't work when trying to pitch him.
How To Avoid Hallucinations: A Legal Research AI That Works Like A Junior Lawyer
Can we make legal research AI stop hallucinating? The answer is yes – and it’s how attorneys approach legal research with their associates.
The Road Not Taken: Sell Me A Story (Part 2)
In-house columnist Celeste Harrison Forst gives tips on how to pitch your services to clients.
The Road Not Taken: Sell Me A Story (Part 1)
What's the best way to pitch your firm to an in-house client?