Pitching Your Firm’s Services? Take A Note From Silicon Valley
For all the credit we tend to award ourselves, we could learn a thing or two from our non-lawyer friends in Silicon Valley.
Power Niche Marketing: Why Should I Hire You?
If you don’t have a strong, powerful, unreserved, confident answer to this question, you have completely blown it.
Legal Is Changing. And NeoSummit Is Where The Future Is Being Built.
Legal and operational leaders are gathering May 6–7 in Fort Lauderdale to confront the questions the industry hasn't answered—with a keynote from Amanda Knox setting the tone.
Anatomy Of An Associate Marketing Competition
Most law firms don’t really teach associates that much about marketing, but they should -- and sooner rather than later.
Power Niche Marketing: Some Advice On Pitching You Might Not Have Thought Of
For every pitch, there should be one single goal: making the right impression.
‘Biglaw Idol’ — Or, How In-House Lawyers Actually Select Outside Counsel
Picking a law firm for a seven-figure engagement can take under five minutes.
3 Client Pitches I’ve Seen Fail
In-house columnist Mark Herrmann talks about what doesn't work when trying to pitch him.
Keeping Law School Accessible When Federal Loans Fall Short
As federal borrowing caps tighten financing options for law students, one organization is stepping in to negotiate the terms they can't secure alone.
The Road Not Taken: Sell Me A Story (Part 2)
In-house columnist Celeste Harrison Forst gives tips on how to pitch your services to clients.
The Road Not Taken: Sell Me A Story (Part 1)
What's the best way to pitch your firm to an in-house client?