Pitching Your Firm’s Services? Take A Note From Silicon Valley
For all the credit we tend to award ourselves, we could learn a thing or two from our non-lawyer friends in Silicon Valley.
Power Niche Marketing: Why Should I Hire You?
If you don’t have a strong, powerful, unreserved, confident answer to this question, you have completely blown it.
Humans in the Loop: The People Powering Trusted Legal AI
As the use of artificial intelligence permeates legal practice, a critical question confronts every legal professional who uses these tools: Can I trust this?
Anatomy Of An Associate Marketing Competition
Most law firms don’t really teach associates that much about marketing, but they should -- and sooner rather than later.
Power Niche Marketing: Some Advice On Pitching You Might Not Have Thought Of
For every pitch, there should be one single goal: making the right impression.
‘Biglaw Idol’ — Or, How In-House Lawyers Actually Select Outside Counsel
Picking a law firm for a seven-figure engagement can take under five minutes.
3 Client Pitches I’ve Seen Fail
In-house columnist Mark Herrmann talks about what doesn't work when trying to pitch him.
The Road Not Taken: Sell Me A Story (Part 2)
In-house columnist Celeste Harrison Forst gives tips on how to pitch your services to clients.
The Road Not Taken: Sell Me A Story (Part 1)
What's the best way to pitch your firm to an in-house client?